Ready for "Capitalizing on the Internet" Intro Session.

This coming Wednesday, I'll be giving an "Brown Bag" luncheon presentation at the College of Southern Idaho to introduce a whole new series and approach to providing training to Small Businesses in South Central Idaho.

It's going to be a little tricky in that I just trying to tease them into signing up for some of the courses that I am developing for the SBDC.

I'm not going to be talking about website at all. I'm going to knowingly run under the false assumption that everyone has a website.


I am going to mention the "4 Things" I look at when I review someone's web presence:

1.) Is there a strong "call to action" on the landing page?

2.) Is there a clean message?

3.) Is there a reason for visitors to "stick around?"

4.) Does it integrate social media into the marketing mix?

The one thing I want people to come away with is that Social Media isn't just important, it is the direction that everything is headed. Even the company website and landing page will become social media.

Start Coaching

 I've been creating content and product for a long time...even before the internet (or at least before the web).

I've had several requests in the past few months to help companies and organization create and manage their own sites...and to help them integrate social media into their sites.

Here is a hint. "It's all becoming social media."


I've come across a solution which allows me to remain creative and hand off the day-to-day maintenance and updating of a site to the owner.

I offer "How to Build & Control Your Own Site - Coaching." I calculate that it takes about 8 hours to build a site for someone who has never done this before and is starting at zero. Experience has shown me that it take about 2 hours to learn the program, 4 hours to build the site and about 2 hours to review and correct the site.

I'm giving clients three options:

1. Doing the whole thing in one day at one sitting, which could be painful.
2. Taking the session over 3 days - 2 learn / 4 build / 2 review & change.
3. Taking the course over a 4 day term - 2 learn / 2 build / 2 build / 2 review.

The cost would be $500, which would get the client up and running and I would be there to help integrate other marketing efforts and to provide support services and simply be there when they need me.

We'll see how this works.